
Kroes described herself as a "tomboy" in her youth, though she applied to a modeling agency in Holland when older. The agency sent her to New York City, and after being cast a few times by Victoria's Secret, they asked her to try out as an "angel." When she moved to New York from Holland, she had never heard of the brand before.[5] Kroes has been featured on the covers of Time, Vogue, Harper's Bazaar, Seventeen, Elle, Marie Claire, Glamour, W, Avantgarde, Dazed & Confused, and Numéro.[citation needed] She also appears regularly in the Victoria's Secret catalog and walked the runway of the company's fashion show in 2005, 2006, 2008, 2009, and 2011.[citation needed] Kroes's campaigns include Gucci, Tommy Hilfiger, Versace, Valentino, Blumarine and Calvin Klein for both their 'White' label and their fragrance 'Eternity'.[citation needed] In 2005, Kroes was selected as "Model of The Year" on Vogue.com by readers.[6] She was presented on the May 2007 cover of American Vogue as one of the “World’s Next Top Models” next to Chanel Iman among others.[7] Along with several of these models, she appeared in the 2008 Pirelli Calendar